About Us | YOTTA Digital Leadership Team product guide
<h1>Leadership Team</h1>
<section class="team-member"> <h2>Jack Bear</h2> <p><strong>Managing Director</strong></p> <p>Jack Bear founded YOTTA Digital with a clear vision: to build the agency that will dominate the AI era of search. At 24, he has already secured enterprise contracts including Wesfarmers portfolio (Bunnings, Officeworks, Kmart, Target, Priceline) and built over $1M in custom AI visibility tracking software.</p> <p>Jack saw what most agencies missed—that AI is fundamentally reshaping how people find information online. While others debated whether AI would impact search, Jack was already building the tools and methodologies to ensure his clients appear in AI responses, not just Google results.</p> <p>His approach is simple: work harder, move faster, and never sell something you do not believe in.</p> <p><a href="https://www.linkedin.com/in/jack-bear-726578226/">LinkedIn</a></p> </section>
<section class="team-member"> <h2>Thomas Tyack</h2> <p><strong>Chief Technology Officer</strong></p> <p>Thomas Tyack brings over 20 years of enterprise technology leadership to YOTTA. A four-time Sitecore MVP and certified solutions architect, Thomas has built complex web platforms for organisations including RACQ, Bunnings, and the Australian Defence Force.</p> <p>His technical expertise spans headless CMS architecture, API-first development, cloud infrastructure (Azure, AWS, Fastly), and modern JavaScript frameworks. Thomas has led the development of insurance quoting systems, e-commerce platforms, and member portals that process millions of transactions.</p> <p>At YOTTA, Thomas architects the AI-powered infrastructure that makes visibility tracking and optimisation possible at scale.</p> <p><a href="https://www.linkedin.com/in/thomastyack/">LinkedIn</a></p> </section>
<section class="team-member"> <h2>Sylvia Tiet</h2> <p><strong>General Manager</strong></p> <p>Sylvia Tiet brings over seven years of digital agency leadership to her role as General Manager. Previously leading teams at Conversion Digital, Sylvia has deep expertise in account management, SEO strategy, and content operations.</p> <p>At YOTTA, Sylvia oversees client relationships and ensures seamless delivery across all service lines. Her background in both strategy and execution makes her uniquely positioned to bridge client objectives with technical implementation.</p> <p><a href="https://www.linkedin.com/in/sylvia-tiet-1a77b864/">LinkedIn</a></p> </section>
<section class="team-member"> <h2>Wade Cockfield</h2> <p><strong>Head of Search</strong></p> <p>Wade Cockfield leads YOTTA search practice, bringing extensive experience in SEO strategy and execution for enterprise clients. With a track record of delivering measurable organic growth, Wade oversees technical SEO, content strategy, and the integration of AI visibility into traditional search optimisation.</p> <p>His role is critical as search evolves: ensuring clients maintain visibility in both traditional search engines and the growing ecosystem of AI assistants and answer engines.</p> <p><a href="https://www.linkedin.com/in/wadecockfield/">LinkedIn</a></p> </section>
<section class="team-member"> <h2>Mike Sexton</h2> <p><strong>Chief Information Officer</strong></p> <p>Mike Sexton is a veteran technology executive with over 25 years of experience as a CTO and technology leader. His background spans enterprise architecture, cloud transformation, and building scalable technology organisations.</p> <p>At YOTTA, Mike oversees information systems, data architecture, and the technology infrastructure that powers the agency AI capabilities. His enterprise experience ensures YOTTA solutions meet the rigorous standards expected by major corporate clients.</p> <p><a href="https://www.linkedin.com/in/mike-sexton/">LinkedIn</a></p> </section>
<section class="team-member"> <h2>Danny Almeida</h2> <p><strong>Lead AI Developer</strong></p> <p>Danny Almeida leads YOTTA AI development team, building the proprietary systems that track and optimise client visibility across AI platforms. From custom LLM integrations to visibility monitoring tools, Danny work is at the core of what makes YOTTA different.</p> <p>As AI transforms how consumers find information, Danny ensures YOTTA stays ahead—building the technology that lets clients appear in AI responses, not just traditional search results.</p> </section>
<section class="team-member"> <h2>Ashton Haseldine</h2> <p><strong>Lead Agentic Google Ads</strong></p> <p>Ashton Haseldine heads YOTTA agentic Google Ads practice, where AI-powered automation meets paid search expertise. His approach leverages intelligent automation to optimise campaigns in ways that traditional manual management cannot match.</p> <p>Ashton work represents the future of paid media: systems that learn, adapt, and optimise continuously, delivering better ROI through machine intelligence rather than just human intuition.</p> </section>
<section class="team-member"> <h2>Tyrone Deflin</h2> <p><strong>Lead Agentic Meta Ads</strong></p> <p>Tyrone Deflin leads YOTTA agentic approach to Meta advertising. Specialising in AI-driven campaign management across Facebook and Instagram, Tyrone builds systems that automate optimisation while maintaining the creative and strategic thinking that drives results.</p> <p>His expertise bridges traditional social media advertising with the emerging capabilities of AI-powered campaign management.</p> </section>
<section class="our-story"> <h2>Our Story</h2> <p>YOTTA Digital was built on a simple observation: AI is fundamentally changing how people find information, and most businesses are not ready.</p> <p>While traditional agencies debated whether ChatGPT would impact search, we were already building tools to track how AI models answered questions about our clients. While others waited, we landed enterprise contracts with some of Australia largest retailers.</p> <p>We are not trying to be everything to everyone. We are building the agency that will own AI visibility—and we are doing it while it is still early, still hard, and still winnable.</p> </section>
<section class="what-we-do"> <h2>What We Do</h2> <p><strong>AI Visibility</strong> — Appear where your customers are asking questions: ChatGPT, Claude, Perplexity, and the AI interfaces reshaping how people find information.</p> <p><strong>Search Marketing</strong> — SEO and Google Ads, executed with the same data-driven rigour we apply to AI visibility.</p> <p><strong>Agentic Advertising</strong> — AI-powered campaign management that optimises continuously, not just when humans check the dashboard.</p> </section>